CamNotes Business Development Plan

Company description

Apple Inc. is a multinational technological company, which is specialized on selling   electronics, online services and computer software. It is one of the most popular world companies in this sphere.  It gained world popularity and its products became icons of digital technologies. Since Apple Inc. is a worldly recognized brand, there is no necessity to ensure customers in the quality of its goods. Apple has proved the quality of its products and most of the clients stay loyal to the goods of the company for years.  Apple produced such poplar goods as Mac portable computers, IPhone smartphones, IPad computers, Apple Watch. Its software includes iOS operational system, ITunes media player, the Safari Web browser and a lot of other software products. Its goods are sold in iOS App store, Mac App Store and iCloud.

Opportunity

Apple Inc. is a popular company which gained popularity among big amount of clients. Each product developed and sold by this company become popular and appreciated by the clients. In the case with CamNotes, the application  will be useful for limited amount of customers, but, from the other side, the amount of students is considerable all over the world. Most of them will be able to appreciate new application developed by Apple. The application will be sold in Apple store and Google play store. In addition, CamNotes enables students to gain money with the help o application. This opportunity may seem attractive to big number of students who want to combine studying and earning money.

Strategy

  •  promotion

In order to attract first customers  the owners of the application may assume free trial for the people to start using it. Different promotion companies can be used to attract additional clients. These companies may include discounts for  the groups  of people who join the application or discounts for people who bring their friends.  Advertisement company  should be developed in accordance with the age and social position of the target group. It is necessary to remember that main target group for this application consists of  students who are interested in effective ways to increase their academic achievement as long as earning money with the help of their  learning skills. It is also important to connect CamNotes  to the global process of the modern era. At the present moment people act in global world, where information is shared very quickly. In addition, people are interested in optimizing all processes and making them more effective. CamNotes satisfies both requirements of the modern time and this can become an effective message for the advertizing company.

  • taking advantage of the brand name

Despite digital market is overloaded with different digital goods and software, Apple occupies a considerable place in this market. This brand is recognizable and all new products by Apple provoke   public interest. For many people Apple is associated with quality and innovation, and this should be used in advertizing strategy. It is necessary to make an accent on high quality and high usability of the application proposed.

  • target group

It is necessary to keep in mind the target group – students and people who share a lot of written information. So, the age of target group should be about 16-23 years. Clients of this category operate effectively in digital surrounding and are usually aware of all technological advances in digital market. So, most probably they will quickly find out about new application. The main task is to prove them that new application can be useful and even profitable for them. For this purpose it is necessary to inform them about the saving  of time and effort, which  can become possible thanks to the use of CamNotes.

The target group mentioned rarely has high income. That is the reason the price of the product should not be high. It is better to make an accent on the amount of sales when calculating possible profit.  CamNotes should be easy to use and not very expensive application. It is also possible to make discounts for first clients because they will create data base for the future clients to use and share.

It is also difficult to define certain area where  potential customers dwell, since application can be used for different types of notes. It is evident that in the beginning English-speaking countries  will make the main focus of sells, as information will be transmitted to English, but with the flow of time any language can be applied for the CamNotes and this will definitely expand the geography of the users of application.

  • benefits

It would be also useful to underline the growing efficiency which can be achieved with the help of new application. The main advertizing slogan should deal with new era in study, because CamNotes helps to share all necessary study information in quickest terms.  Another  field of advertisement should deal with possible profit users of Cam Notes can get. It is necessary to underline all benefits of using CamNotes and show potential clients that they can earn money with the help of new application.

The History Shoppe Experience

Clients who buy CamNotes application should be interested to simplify their studying process.  This kind of customers can have any kind of shopping history, because the target group is  very wide.  Most likely the target group have used Apple applications before. In addition, they could have used any other kind of applications aiming to facilitate the process of study.

Product Description

CamNotes is a digital application software which helps to transmit  written notes into readable text and share it. This application can be useful for students and all people who deal with written documents.  In addition, the application can be used to solve mathematical problems. Application helps to edit and share notes very quickly. It can become a very useful aid for all students who have to deal with written lectures and also who deal with problem solving.

CamNotes can help  students to earn money for their knowledge and this can become the most attractive feature of the new application.  CamNotes gives a unique opportunity to combine studying and earning money. For the first time good effort in the field of study can become a profitable business. This is a unique feature of CamNotes application and a lot of people can benefit from using it.

Development Plan

  • Development Timeline

Since digital surrounding is characterized by very short terms of widespread of information and services, the popularizing of CamNotes will supposedly  take several months. The first effort should be made to create the initial data base of users and materials. This step will take from 3 to 7 months. Different systems of discounts, promotional companies and intense advertisement should be used during this stage. As soon as this step is accomplished, the number of clients is likely to grow in a geometrical progression. This period is likely to start after 6-7 months after launching the application.

  • Growth Plan

CamNotes is a new kind of digital product. It’s main function is not entertaining, but rather educative and commercial activities.  The popularity will grow quickly as soon as the first group of clients shares information about the application.  CamNotes can become a kind of students’ network, where students share all necessary information and help each other.  For this purpose the application should be saved as an academic resource, but not an entertaining one. Thanks to such policy CamNotes will soon become a popular and convenient application for people who want to increase efficiency of their studying process.

 

Works Cited

The Business Plan and Executive Summary ENTREPRENEUR WORKBOOKS Business Planning and Financing Management Series,  Building Block 2 , December 2009. Web.  20 October 2015. < http://www.marsdd.com/wp-content/uploads/2010/12/The-Business-Plan-Executive-Summary-WorkbookGuide.pdf>

Ehmke, Cole,  Akridge,  Jay. The Elements of a Business Plan: First Steps for New Entrepreneurs

Web. 20 Oct. 2015. < https://www.extension.purdue.edu/extmedia/ec/ec-735.pdf>

Sahlman,  A. William. How to Write a Great Business Plan,  Jule 1997  Web. 20 Oct. 2015 <https://hbr.org/1997/07/how-to-write-a-great-business-plan>

The terms offer and acceptance. (2016, May 17). Retrieved from

[Accessed: March 28, 2024]

"The terms offer and acceptance." freeessays.club, 17 May 2016.

[Accessed: March 28, 2024]

freeessays.club (2016) The terms offer and acceptance [Online].
Available at:

[Accessed: March 28, 2024]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: March 28, 2024]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: March 28, 2024]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: March 28, 2024]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: March 28, 2024]
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