Critical Success Factors & Competitive Advantages of Johnson & Johnson

What are the critical success factors and competitive advantage of Johnson & Johnson with reference to their 2017 10-k reports

Johnson & Johnson is a leading American company, which is specialized in manufacturing and distribution of medical devices, pharmaceutical products and consumer packaged goods. The company’s mission is “to help people everywhere live longer, healthier, happier lives” (Johnson & Johnson, Official Website, 2018). Currently, the company maintains a competitive advantage at the global level. The key critical success factors include a clearly defined business strategy, realistic and measurable goals and objectives, increased interest in product development, market success and competition through effective leadership and sufficient investments, focus on product quality and innovation, adequate financial resources, improved communication, and the use of highly skilled and experienced personnel. The company is based on using innovative technologies, implementing collaborative efforts to improve health of all people, operating internationally, complying with the established trade laws regulations and policies, and initiating research and development to achieve market success and address competition in the marketplace. Besides, the company is dependent on  global supply chains and production and distribution processes, uses effective strategic initiatives and takes into consideration health care market trends in order to maintain a competitive advantage. Also, Johnson & Johnson is concerned with the issues of product efficacy and safety, placing emphasis on  scientific evidence and the U.S. Food and Drug Administration regulations.  The company is aimed at increasing sales and strengthening reputation to attract more and moire new customers (Johnson & Johnson. Annual Report. Form 10-k, 2017). These strategies help Johnson & Johnson to achieve its mission and hold a leadership position in the industry. 

References

Johnson & Johnson. Annual Report. Form 10-k. (2017). Retrieved from:<http://www.investor.jnj.com/_document/2017-annual-report?id=00000162-2469-d298-ad7a-657fef1c0000>

Johnson & Johnson, Official Website. (2018). About Johnson & Johnson. https://www.jnj.com/about-jnj

The terms offer and acceptance. (2016, May 17). Retrieved from

[Accessed: October 27, 2021]

"The terms offer and acceptance." freeessays.club, 17 May 2016.

[Accessed: October 27, 2021]

freeessays.club (2016) The terms offer and acceptance [Online].
Available at:

[Accessed: October 27, 2021]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: October 27, 2021]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: October 27, 2021]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: October 27, 2021]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: October 27, 2021]
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