Essentials of Business Communication Free Essay

Features and Importance of the Proper Construction of Business Presentations

 

In business, the way people develop a presentation and “tell a story” can make a powerful impact on the company’s growth, success, and organizational development as a whole. In today’s competitive environment, all employees should know how to make an effective business presentation, possess basic presentation skills and an ability to express personal ideas, vision and considerations through presentations. In general, business presentations develop a connection with the audience and encourage people to listen “business story”. Presentation should capture the audience attention, establish preview to the main point, and represent a purpose. It is also important to enhance presentations with visual aids like video, multimedia slides, handouts, etc. (Guffey & Loewy, 2019). While measuring the effectiveness/quality of presentations, it is essential to consider the speaker’s confidence, quality of information, and time spent on presentation. If the speaker is confident, easily makes an eye contact, avoids unnecessary details, and invites the audience participation, it can be easier to convince the audience. Effective presentations should have a good structure and clarity to capture people’s attention and convince the audience.     Assessing the quality of business presentations delivered within my company, it becomes obvious that the presentations produced by front line workers and those produced by management possess their similarities and differences. Comparing and contrasting the quality of the presentations produced by management with those produced by front line workers, it becomes clear that management views presentations more strategic, more objective, and more focused on the future. Leaders and directors have people to follow them, while front line employees are simply people who work for them. Thus, it is easy to notice the differences in presentations made by management and those made by front line employees. Presentations produced by management differ from those produced by front line employees with its complexity, terms, needs, professionalism, and emotional undercontext.   Business owners and organizational leaders create presentations insisting on investments, competitions, impression on other industries and connections with new clients, while front line workers are more concerned about personal income, safety, working environment, relationships with the clients, and career opportunities. Front line workers possess strong communication skills and an ability to handle conflict situations and satisfy the potential clients, thus, through their presentations they are able to create a positive tone, friendly atmosphere and a convicting undertone to achieve the desired outcome. They are able to encourage the audience to listen; at the same time, the front line employees often lack of information and knowledge to effectively represent the topic and sell their ideas. In general, management views the workplace more positively than front line workers, thus they are more focused on organizational goals than the employees.     Analyzing the effectiveness of both presentations produced by management and those produced by front line workers, I found that the front line workers are better at capturing attention, convincing the audience to listen, and capturing curiosity. Through their simple tactics like telling jokes and anecdotes, simple and interesting content, and easy conversation, employees become “close to the audience”. When it comes to business presentations produced by management, leaders always make presentations to large groups of people; their presentations often include statistics, data comparisons, possible action steps, future suggestions and experiments, but sometimes their presentations lack of clarity. In general, presentations produced by management are more informative, persuasive, well-structured, and organized than those produced by front line employees. Comparing the presentations produced by management and those produced by front line workers, it becomes obvious that the effectiveness and quality of any presentation significantly depends on the speaker’s confidence and capability to speak.

References:

Guffey, M.E., & Loewy, D. (2019). Essentials of business communication (11th ed.).

 

 

The terms offer and acceptance. (2016, May 17). Retrieved from

[Accessed: March 29, 2024]

"The terms offer and acceptance." freeessays.club, 17 May 2016.

[Accessed: March 29, 2024]

freeessays.club (2016) The terms offer and acceptance [Online].
Available at:

[Accessed: March 29, 2024]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: March 29, 2024]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: March 29, 2024]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: March 29, 2024]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: March 29, 2024]
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