How To Determine The Target Customer Group Of MLS ?

The effective development of MLS is possible through the clear identification of the target demographics, geographic, and psychographics because it will help to determine succinctly the target customer group and narrow it down to the specific group instead of focusing on the larger population and wasting financial and other resources on consumers, who are not interested in MSL and soccer at all.

The demographics of MLS are representatives of different social classes from the lower- to the upper-one, but the lower- and middle-class comprises the core target customer group of MLS. In addition, representatives of the Hispanic community and white Americans are the major racial groups that are interested in soccer. The age of the target customer group is predominantly young and middle-aged adults. In terms of gender, males are more interested in soccer and, therefore, MLS than females.

Geographic of MLS is mainly southern and coastal states of the US, where the share of the Hispanic population is the highest and so is the interest to soccer and MLS. At the same time, large cities located on both coasts and southern states of the US also have the high interest to soccer because this sport is more popular in large cities than in small cities and rural areas, where more traditional American sports are more popular than soccer and MLS.

The psychographics for MLS involves customers interested in sports and active lifestyle, who are emotional and want to receive strong emotions while watching MLS games. The emotional condition and background of the target customer group may be diverse but psychological background is quite similar since they all share the passion to soccer and are interested in MLS as the major soccer franchise  in the US and North America.

Thus, the identification of the demographics, geographic and psychographics help to determine the target customer group of MLS succinctly.

The terms offer and acceptance. (2016, May 17). Retrieved from

[Accessed: November 26, 2021]

"The terms offer and acceptance." freeessays.club, 17 May 2016.

[Accessed: November 26, 2021]

freeessays.club (2016) The terms offer and acceptance [Online].
Available at:

[Accessed: November 26, 2021]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: November 26, 2021]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: November 26, 2021]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: November 26, 2021]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: November 26, 2021]
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