Language as a Reflection of Global Social, Economic & Cultural Tendencies

Language is a mean of communication. It helps to pass information between different people. Along with functioning as a media, language itself becomes a carrier of cultural code. Language structure, form and other characteristics often reflect way of thinking and basic concepts peculiar to people, who speak this language. This way language is a reflection of basic philosophical concepts, cultural codes and basic ideas.  New language forms which appear illustrate new tendencies, which appear in the contemporary world. Language constructions which come out from everyday use reflect tendencies, which are not popular any more. Language becomes a reflection of the contemporary society, its main processes and tendencies.

Language is a complex mechanism, which changes, transforms and develops. All these things happened to it in accordance to certain laws. Popularity of language can become a symbol of popularity of thoughts and ideas, expressed by carriers of this language. Henry Hitchings in his article named  Conquer English to Make China Strong: The Globalization of English argues that popularity of language illustrates importance of the culture, which reflects this language.  There are a lot of reasons, which explain the popularity of English language in the world. Historical arguments  point out that English language became popular because Britain had a lot of colonies in different parts of the world and English language became widespread through these colonies. At the present moment English language became the language of diplomacy, technical innovation and  economy. The author of the article also points out that popularity of the language reflects high status of the culture, which corresponds to this language in the world. This thesis is supported by data. The USA is a big country with developed economy. It has strong impact on the international stage. In addition, the USA became an idea of democracy and technological innovation. Despite the fact that Asia is one of the worldly-recognized leaders of technical innovation, the USA holds a strong position since it has moral superiority. It provides not only goods, but supports them with ideas and meaning. Same happens with the English language. It becomes popular not because it is the most convenient language or because major part of population speaks it.  It becomes popular because the USA becomes the carrier of the value system, which is shared by vast majority of people. As Hitchings argues, “ Today that is English, rather than any other crated language, that is the world’s auxiliary tongue.  There are more people who use English as a second language than there are native speakers” ( Hitchings, p. 275). The author also points out that people make a voluntary effort to make English widespread in the world. People choose this language because it becomes the symbol of progress, innovation and globalization. In global scope, it illustrates vector of development.

Globalization, one of basic tendencies of the contemporary world, is also reflected in language structure.  Latest changes in language form and structure reflect global tendencies, which exist in the contemporary world. Shehzad Nadeem in the article named  Accent Neutralization and a Crisis of Identity in India’s Call Centers illustrates how globalization is reflected in Indian call centers. Employees in Indian call centers are now trained to speak neutral English, which does not show geographic belonging of the respondent. “The demand for globalized speech has led to the creation of specialized institutes for accent neutralization” (Nadeem, p. 295).  This tendency is opposed to the one, which existed in the past, where employees of the call center were trained to speak American English and British English. At the present moment language barriers are destroyed. People from different parts of the world want to make accent on things, which unite them rather on things, which separate them.  Universal English, which is used in Indian call centers nowadays shows global tendency to universalization. People want to overcome barriers. Digital surrounding and rapid technological progress sweep away boundaries, which separated people in the recent past. Distance is not as important as it used to be in the past, since digital technologies help people come in contact in several seconds, regardless of their geographical locations. Language surrounding reacts to these changes and reflects global tendencies. Language, which is used in contemporary business surrounding should be maximumly neutral in order to satisfy universal norms and standards. This way language can become a universal mean of communication. Some specialists believes that such tendencies can result in the loss of identity, while other point out that new identity is formed this way. New identity, which is reflected in language change, is a universal and global identity, which appeal to big number of people. 

Language does not simply transmit the information. It helps people share concepts and ideas. Language influences human conscious and human subconscious. It may help the person express cultural identity and come in contact with intrinsic concepts and ideas. Changes in language form and structure may illustrate changes in the way of thinking. They also may reflect social and political processes. Changes in the form and structure of the language illustrate new cultural and social phenomena. Felipe de Ortego y Gasca  in his article named Regarding Spanglish speaks about Spanglish – a language which appeared as a combination of English and Spanish as about cultural phenomenon. He points out that new language illustrates new cultural reality of Spanish-speaking immigrants in the US. The managed to create a new culture, which combines their historical and cultural prophesy and new culture in the country which became their new home. Their  language also became a combination of two languages and perfectly illustrates their cultural and social paradigm.  The author points out that people, who speak Spanglish combine two language codes instead of switching between them. “The linguistic phenomenon of Spanglish if part of the efficient continuity of language, that it, in their evolution, all languages tend toward more efficient articulations and expressions” (Gasca, p. 176). By this statement the author illustrates that Spanglish is not only a cultural blend of two languages, but a new form of language, which chooses the most effective and efficient construction, which help to express an idea in the easiest and most understandable way. As Gasca points out, “Many if not all Chicanos use Hispanized English words in their speech not because they don’t have a lexicon of Standard English but because it’s easier to use Hispanized English words in their utterances” (Gasc, p. 177).  At this point a “blended language” illustrates not only blend of two languages and two cultures, but also major tendency to simplification  and efficiency. Daniel Hermandes in his article Spanglish Moves into Mainstream also speaks about Spanglish as about new cultural phenomenon. Immigrants use this language as a mean to express their cultural identity. Living at the merge of two cultures, they do not make a choice between two cultures, but rather combine them. Such a technique enables them to choose the best from two cultures and forms their new cultural identity. They neither conform to existing reality no reject it. They take their cultural prophesy and adapt it to new surrounding. Spanglish becomes a perfect illustration of this new cultural phenomenon. Language becomes a reflection of new social tendencies.  Hernandez points out that combination of two languages reflects more than a new linguistic phenomenon. It illustrates the combination of two cultures and perfect example of principle of globalization, which becomes more and more popular in the contemporary world.

Language neutrality and globalization in some cases regarded  a lose of identity. Jasider Bolina in his article named Writing Like a White Guy speaks about neutrality as about higher form of racism. In some cases neutrality can have an effect of rejection. Race becomes one of basic characteristics, people have since birth. Rejecting race, even if it is done in the form of neutrality, people reject an important part of people’s identity. Bolina points out that despite themes and form of his writing, all of them contain information about his origin, about his ethnical and racial belonging. This information makes an important part of his inner self and it cannot be neglected.  “The one thing I least believe about race in America is that we can disregard it. I’m nowhere close to alone in this, but the person I encounter far more often than the racist—closeted or proud—is the one who believes race isn’t an active factor in her thinking, isn’t an influence on his interaction with the racial Other.” (Bolina 185). Bolina describes neutrality as a negative phenomenon, which becomes a disguised racism. At the same time, in many cases neutrality implies inclusiveness and assumes that neutral language structures address to different people, regardless of their racial and ethnical belonging. In most cases language neutrality is used in order to deliver a universal message to wide range of people and it does not contain hidden racism messages.

Language is a powerful tool, which can be used for different purposes. It can be an instrument of manipulation, persuasion or communication. Form and structure of the contemporary languages reflect not only local peculiarities, but also global tendencies, which exist in the contemporary world. For example, globalization, which became one of basic trends in the world culture, politics and economy, influences language as well. There arises the need in universal language, which can be understood in different parts of the world. This is reflected in the tendency to use neutral accents, which do not illustrate geographic location. New forms of languages, such as Spanglish, also illustrate global tendencies, where different cultures blend.


Bolina, Jaswinder, “Writing Like a White Guy,” (pp. 182-197)

Nadeem, Shehzad, “Accent Neutralisation and a Crisis of Identity in India’s Call Centers,” (pp. 293-297)

Hernandez, Daniel, “Spanglish Moves into Mainstream,” (pp. 167-170)

Baldwin, James, “If Black English Isn’t a Language, Then Tell Me, What is?,” (pp. 156-160)y Gasca, Felipe de Ortego, “Regarding Spanglish,” (pp. 174-182)

Hitchings, Henry ‘Conquer English to Make China Strong’: The Globalization of English,” (pp. 270-280)

The terms offer and acceptance. (2016, May 17). Retrieved from

[Accessed: October 27, 2021]

"The terms offer and acceptance.", 17 May 2016.

[Accessed: October 27, 2021] (2016) The terms offer and acceptance [Online].
Available at:

[Accessed: October 27, 2021]

"The terms offer and acceptance.", 17 May 2016

[Accessed: October 27, 2021]

"The terms offer and acceptance.", 17 May 2016

[Accessed: October 27, 2021]

"The terms offer and acceptance.", 17 May 2016

[Accessed: October 27, 2021]

"The terms offer and acceptance.", 17 May 2016

[Accessed: October 27, 2021]
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