Managers’ & Leaders’ Ways To Use Communication To Guide Their Organizations

The CEO of GM Company, Mary Barra is considered to be one of the most successful top executives of GM (Muller, 2017). Her success is the result of multiple factors, among which communication plays a particularly important part because the communication allows establishing the effective interaction and relationships with the target audience, regardless of whatever the audience is, whether it is shareholders, customers, or whatever else. Therefore, the effective communication is the key to success of Mary Barra in the company that helps her to lead GM to regaining its leading positions in the US and international markets.

The event

Mary Barra, chief executive officer of General Motors Co. (GM), unveiled the Chevrolet Bolt electric vehicle (EV) during the 2016 Consumer Electronics Show (CES) in Las Vegas, Nevada and participated in the press-conference (Ferris, 2016), where she uncovered new trends in the business development of the company and sent clear messages to the public concerning the further development of the company. The event attracted the large audience not only in the US but also internationally. This s why the involvement of the CEO in the event attracted the public attention at the international level.

The message analysis

The key message Mary Barra attempted to convey to the audience was the commitment of GM to innovations and introduction of new products that are different from its conventional products and integrated the most advanced technologies that make GM cars more efficient and attractive to the audience. The involvement of the CEO of the company to the presentation of the new car, which was Chevrolet Bolt model reveals the significance of the new model for the company. This is why Mary Barra conveyed the clear message concerning current priorities for GM in its business development. The message implies that the company focuses on new technologies and views the development of models that use alternative sources of power, including electricity, as the priority for the company. Also the message conveyed by the CEO implies that the company attempts to manifest its concerns about the environment protection since the use of electric cars and cars that use alternative sources of power leads to the decrease of the environmental footprint of GM cars. The latter means the total change in the philosophy of GM car manufacturing because the company traditionally paid little attention to fuel efficiency and to the environmental footprint of its cars. Now Mary Barra has shown how important environmental issues are for the company.

The effectiveness of the channels of communication

The choice of channels of communication was very effective because the 2016 Consumer Electronics Show (CES) in Las Vegas, Nevada is one of the major public events in the US automotive industry that traditionally attracts the media and public attention. This is why the press-conference and involvement of the CEO into the presentation of the new model has proved to be very effective because Mary Barra has shown clearly priorities in the development of GM and communicated her message during the public even with the huge audience.

The potential for feedback        

The potential feedback to the event and engagement of Mary Barra in the event is likely to be positive because such attention of the CEO to the presentation of the model, which is definitely not the premium and most luxurious model from GM, proves that she is devoted to the development of new production process and new priorities for the long-run development of the company.

References:

Ferris, R. (2016). Autonomy will come ‘sooner than you think’ says GM CEO Barra, CNBC. Retrieved from http://www.cnbc.com/2017/04/28/autonomy-will-come-sooner-than-you-think-says-gm-ceo-barra.html

Muller, J. (2017). Mary Barra Is Running GM With A Tight Fist And An Urgent Mission, Forbes. Retrieved from https://www.forbes.com/sites/joannmuller/2017/05/02/mary-barra-is-running-gm-with-a-tight-fist-and-an-urgent-mission/#28781be21bdb

The terms offer and acceptance. (2016, May 17). Retrieved from

[Accessed: March 28, 2024]

"The terms offer and acceptance." freeessays.club, 17 May 2016.

[Accessed: March 28, 2024]

freeessays.club (2016) The terms offer and acceptance [Online].
Available at:

[Accessed: March 28, 2024]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: March 28, 2024]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: March 28, 2024]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: March 28, 2024]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: March 28, 2024]
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