Mobile Applications Use By Alaska Airlines & Its Rivals Essay

Today, the emergence of digital technologies and mobile telecommunication systems opens wide opportunities for the successful business development. In this regard, the use of mobile applications by airlines to communicate with their customers and to provide services for their customers is one of the most prospective directions in the business development. Alaska Airlines holds a strong position in this field and has to keep progressing to take a competitive advantage in the future.

At the moment, the leading airlines have started to implement mobile applications to deliver their services to customers. Such behemoths of the industry as US Airways, Delta Airlines, United and others implement their mobile applications to reach their customers and to improve services they provide for their customers. In this regard, Alaska Airlines has also introduced its mobile application, which has a very useful feature that attracts many customers, since the mobile application notifies customers, when an earlier flight is available, when customers are near the airport. This feature makes the mobile application introduced by Alaska Airlines unique and different from its rivals and many customers enjoy it (McCartnet 25).

However, the company has to keep progressing in developing its mobile application to enhance its competitive position because the major rivals of the company keep introducing new applications and enhancing their features. In this regard, it is possible to recommend the company to expand the features of its mobile application providing customers with useful information which relates not only to services of the company but also other services and information that may be useful for customers. For example, the application may inform customers of available landmarks near the destination area or the area, where customers are at the moment; available routes and destinations; and so on. Such updates will make the application more useful and attractive for customers.

 

Works Cited:

McCartney, S. Which airline apps makes flying easier. The Wall Street Journal. Retrieved from http://www.wsj.com/articles/which-airline-apps-make-flying-easier-1435772320

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"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: June 2, 2020]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: June 2, 2020]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: June 2, 2020]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: June 2, 2020]