Why Do People Travel for Shopping Tourism Essay

Today, the tourism industry keeps progressing, while the process of globalization stimulates the further development of the tourism industry. In this regard, shopping tourism becomes particularly popular due to the existing difference in the economic situation in different countries and their different business development. In fact, the development of the shopping tourism is closely intertwined with the combination of the travel and attractive shopping opportunities. For instance, many individuals travel for pleasure just because they want to have some fun. At the same time, they become even more interested in travel, if they can not only have fun while travelling, but also do shopping and purchase items, which they need at lower price or of the higher quality.

At the same time, the development of the shopping tourism is apparently attractive not only for customers but also for companies, including both tourism companies and companies producing goods and services, which tourists buy while traveling. Tourism companies benefit because they attract more customers and can expand their business. Companies producing goods and services increase their sale rates without increasing their export.

In such a situation, the main question arises concerning reasons which drive the further progress of the shopping tourism and factors that affect the customer behavior and further development of the shopping tourism in the context of the tourism industry and globalization.

Research methods

Research aims and objectives

The research aims include the study of the current development of the shopping tourism; the identification of key drivers that stimulate the development of the shopping tourism; the identification of further prospects of the shopping tourism in the context of the development of the tourism industry and the process of globalization. The research objectives of the study include the study of the number of tourists, who do shopping tourism; the growth rate of the shopping tourism compared to other types of tourism; quantitative forecasts of the further development of the shopping tourism compared to other types of tourism.

Primary research methods and their relevance to the research aims and objectives

The primary research methods will include the mix of qualitative and quantitative methods. The qualitative methods will include interviews and questionnaires. The quantitative method of the study used in the course of the study is the statistical analysis of the information concerning the development of the tourism industry and the shopping tourism in particular, including the statistics on the number of shopping tourists compared to the total number of tourists and other relevant information. Participants of the study will include tourists and managers of tourist agencies.

The number of people questioning and interviewing

The number of participants of the study will be twenty, including ten tourists and ten managers of tourist agencies.

Timetable

The study will begin with the identification of the topic of the study and definition of goals and objectives of the study as well as the research question.

The second stage of the study is the definition of methods of the study and participants of the study.

The third stage is the implementation of the chosen methods and selection of participants, obtaining informed consent of participants and conducting the questionnaires, interviews and statistical analysis.

The next stage is the analysis and discussion of results of the study and making conclusions.

 

References:

Edgell, D. (2006). Managing Sustainable Tourism – A Legacy for the Future. Binghamton: Haworth Hospitality Press.

Florida, Richard (2002) The Rise of the Creative Class. New York: Basic Books.

Knapp, Duane and Sherwin, Gary (2005). Destination Brand Science. Washington DC: International Association of Convention and Visitor Bureaus.

Morrison, Alastair (2002). Hospitality and Travel Marketing. Albany, NY: Delmar, a division of Thompson Learning, Inc.

Murdaugh, Marshall (2005). Fundamentals of Destination Management and Marketing. Lansing, Michigan: Education Institute of the American Hotel and Lodging Association.

Novelli, Marina, et al (2005). Niche Tourism – Contemporary Issues, Trends and Cases. Oxford, England: Butterworth-Heinemann.

Pine II, B. Joseph and Gilmore, James H. (1999). The Experience Economy. Boston, Massachusetts: Harvard Business School Press.

The terms offer and acceptance. (2016, May 17). Retrieved from

[Accessed: November 26, 2021]

"The terms offer and acceptance." freeessays.club, 17 May 2016.

[Accessed: November 26, 2021]

freeessays.club (2016) The terms offer and acceptance [Online].
Available at:

[Accessed: November 26, 2021]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: November 26, 2021]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: November 26, 2021]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: November 26, 2021]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: November 26, 2021]
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