Steve Jobs Essay

Nowadays the name of Steven Paul Jobs is known to any generation of people in most of the countries of the world. This was a great American information technology entrepreneur and inventor, who then became the co-founder and chief executive officer of Apple – world famous company. The list of his positions is rather long, it also includes “CEO and largest shareholder of Pixar Animation Studios; a member of The Walt Disney Company’s board of directors following its acquisition of Pixar; and founder, chairman, and CEO of NeXT Inc.” (Isaacson, 2011, p. 13). His name is usually associated with the microcomputer revolution of the 1970s. Walter Isaacson, who was the official biographer of Steve Jobs, wrote the following lines after his death, characterizing him as “creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing” (Isaacson, 2011, p. 14). His countercultural lifestyle and his talent, accompanied by his character, allowed him to reach his aims in his work.

Being born in San Francisco, Jobs was adopted and raised in the San Francisco Bay Area in the 1960s. His closest friends were engineering student Wozniak and Chrisann Brennan. In 1972 Jobs attended Reed College in 1972, then he gave up studies there and decided to travel to India and study Buddhism.  In 1976 Jobs worked together with Wozniak over the Apple I personal computer. However, the real fame came to this duo after their creation of Apple II, which became one of the most successful personal computers. Three years later Jobs was interested in developing of the Xerox Alto, as it had graphical user interface and seemed to have potential for Jobs. As a result of this Apple Lisa was created in 1983, but it failed to follow the previous success. A year later, it was followed by Macintosh, which became a mass-produced computer and it gave the rise to the desktop publishing industry; later the Apple Laser Writer and laser printer were developed in this relation. In 1985 Steven Job had to leave Apple. He was not the only one to leave the company, he took some of his workers and with their help he managed to create NeXT – “a computer platform development company specializing in state-of-the-art computers for higher-education and business markets.” (Isaacson, 2011, p. 22). At the same time Jobs worked over the development of the visual effects, contributing to creation of the new company Pixar, which was able to produce computer-animated movies. In 1997, when Apple decided to purchase NeXT, Jobs was invited to occupy the position of CEO there again. Jobs was expected to find the ways of turning of a company, going bankrupt practically, back to financial stability. Jobs was one of those individuals, who were able to think differently, to see those aspects, which were hidden from the eyes of other specialists, even if they were well-trained and had good experience. That time in cooperation with designer Jonathan Ive he worked over the line of products, which had serious meaning for the whole development of computer and digital technologies till the moment, creating “the iMac, iTunes, Apple Stores, the iPod, the iTunes Store, the iPhone, the App Store, and the iPad. Mac OS was also revamped into Mac OS X, based on NeXT’s NeXTSTEP platform.” (Isaacson, 2011, p. 23). In 2003 Jobs heard the diagnosis – pancreatic neuroendocrine tumor and died because of respiratory arrest in 2011.

Taking into consideration all the biographical data, information about professional achievements of Steve Jobs, this is evident that he didn’t belong to usual personalities, rather he could be characterizes as having very specific traits of characters, which made it possible for him to do all the things, he managed to do. Nowadays he is considered to be one of the icons for successful professionals and businessmen in any sphere. Some of his principles, which he developed during his life, are of great help to those, who want to develop the corresponding traits. There are in reality a lot of hard-working and talented individuals, who however still do not manage to get to the top in their professions or hobbies. Jobs stood out of the rest first of all due to his stunning imagination. He used it in the best way, he managed to change the way of human communication, which is the center of all human activities. His whole effort, which he contributed into development of Apple, was so important for him, because he was not going to sell new products, he was going to change the world. This is not possible without involvement of innovations, and he was always ready to risk and work on the basis of something unexpected and absolutely new. At the same time, developing any concept, Jobs realized that it should have an attractive and easy to perceive form, otherwise people would not react to it correspondingly. That’s why so much attention was paid to the design. He had that special feeling, about that very important aspect, which should occupy the central place; this feeling helped him to make Apple so competitive, revealing all the advantages of it. In addition Jobs was very passionate about what he was doing, he had neither doubts nor fear, and exactly these two feelings are able to spoil the best plans and intentions in any business.

Overall, Steve Jobs used to be without any doubts one of the most outstanding and the most controversial personalities; a sophisticated personality, a great businessman, a talented inventor, he managed to change the world and to become an iconic image for generations.

References:

Isaacson, W. (2011). Steve Jobs. Simon & Schuster

Schlender, B.,  Tetzeli, R. (2015).  “Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader”. Crown

Swaine, M.,  Frieberger, P. (2014).  Fire in the Valley: The Birth and Death of the Personal Computer, 3rd Edition, Dallas: Pragmatic Bookshelf

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"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: June 1, 2020]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: June 1, 2020]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: June 1, 2020]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: June 1, 2020]