Strategic Planning for Bioware Company

Bioware is a well-known game developer that has recently experienced significant problems with one of its latest products “Mass Effect: Andromeda”. The problems were so big that its office in Montreal was closed. It seems that while promoting the game, the company made several mistakes that could have been avoided if it had devoted more time to think about long-term effects of its actions. Therefore, it is clear that Bioware is in dire need of strategic planning.

There are several reasons why I selected the company in question. For example, the current crisis with “Mass Effect: Andromeda” is not typical for the company that has been developing game successfully for decades **1. Therefore, it is possible that the organization simply was not thinking ahead and, therefore, could not deal with the problems at hand.

Bioware is likely to benefit from strategic planning in terms of crisis management. It is possible that the severe consequences of “Mass Effect: Andromeda” failure could have been reduced if the company recognized the problems early. In other words, strategic planning would have been quite useful when dealing with extraordinary events like a failure of a major product.

Speaking of the recommended ways to improve the organization, it may be useful to note that the company should develop a clear plan that would align the work of its various departments and make sure that all of them cooperate. This will ensure that the marketing department cooperates closely with game designers which will prevent such failures from happening.

Having examined all the points that were mentioned in the paragraphs above, it is clear that Bioware will most certainly benefit from strategic planning. The latter will help the company deliver products that will not fail due to lack of cooperation between the departments. This will also ensure that all powers of the company are in harmony.

References

El-Nasr, M. S., Drachen, A., & Canossa, A. (2013). Game Analytics Maximizing the Value of  Player Data. London: Springer.

The terms offer and acceptance. (2016, May 17). Retrieved from

[Accessed: January 20, 2022]

"The terms offer and acceptance." freeessays.club, 17 May 2016.

[Accessed: January 20, 2022]

freeessays.club (2016) The terms offer and acceptance [Online].
Available at:

[Accessed: January 20, 2022]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: January 20, 2022]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: January 20, 2022]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: January 20, 2022]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: January 20, 2022]
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