Mobile Business Intelligence Essay

Mobile business intelligence is a relatively new trend in the field of business intelligence which dates back to the early 2000s, when the basis for mobile business intelligence was created. At the same time, the fast progress and attention to this field from the part of business intelligence agencies reveals a considerable potential of mobile business intelligence, which may be more significant than conventional business intelligence. In fact, today, mobile business intelligence opens an opportunity for expanding scope of business intelligence and reaching the target customer group as well as organizations more effectively due to the use of mobile applications and devices, which have already become an integral part of the regular life of people and organizations.

Findings

The emergence of the mobile intelligence occurred under the impact of several factors. The first and major one was the creation of mobile technologies and first mobile devices that dates back to the 1990s, when mobile phones have started to become more and more popular (Bloch, Peigneur, & Segev, 2000). Early developments of mobile phones in the 1980s did not allow manufacturers to produce them en masse and maintain the effective mobile phone communication but the technological shift to mobile technologies in the 1990s has opened the new era of mobile technologies and devices (Wilkins, 2008). The emergence of mobile devices oriented on the mass customer group created conditions for the rise of mobile business intelligence.

However, mobile intelligence remained under-developed in the 1990s and it is only until the early 2000s that mobile business intelligence has started its progress and wide implementation. In this regard, the introduction of mobile client application by BlackBerry was one of the turning points in the history of the development of mobile business intelligence because this application has created the platform for mobile business intelligence (Viardot, 2011). In such a way, the introduction of the platform for mobile intelligence created conditions for the development of business intelligence in the field of mobile communication systems and various mobile devices, which could and did use that platform. In fact, the mobile platform became an important step toward the development of mobile intelligence that attracted many companies operating in this field. Before they were not very enthusiastic about mobile technologies and devices as tools of mobile business intelligence because they could not really use them as tools for business intelligence, but the creation of the mobile platform has changed the situation drastically.

At the same time, the further progress of mobile technologies contributed to the emergence of another direction for the development of mobile business intelligence (Andrew, 2003). To put it more precisely, the fast development of internet and its availability to mobile devices and technologies opened the way for mobile business intelligence companies to develop their business and services on the ground of online applications and online platform for their services. In such a way, internet mobile business intelligence emerged along with mobile business intelligence based on the specific mobile platform developed for specific mobile devices. Therefore, clients could either use specific mobile applications installed on their mobile devices or use internet to use services of mobile business intelligence companies. Both approaches to the development of mobile business intelligence were beneficial and stimulated the fast growth of the mobile business intelligence market.

On the other hand, the development of mobile business intelligence has raised some legal and ethical issues, among which customer privacy was one of the primary concerns. In fact, this issue is still relevant because the problem of privacy is still unresolved (Lucas & Baroudi, 2002). Companies conducting mobile business intelligence often use the information, which they collect for their benefits and disregard private interests of customers. For example, customer private information may be simply misused as companies may trace their online activities to understand their customer behavior and develop their business strategy to meet customer needs and expectations, while customers remain unaware of the fact that their online activities have ever been traced (Peters, 2012). This is why mobile business intelligence still faces some issues to address to prevent ethical and legal problems.

Lessons learned

The development of mobile business intelligence has taught companies operating in the industry and their customers several lessons. First, the development of mobile business intelligence was not possible due to the development of mobile technology only. Instead, mobile technology was only the basis on the ground of which companies operating in the industry has to construct the plausible tools and business environment, where they could operate and offer their services to customers (Volti, 2005). In this regard, the creation of mobile platforms and the fast development of internet for mobile devices became the key to the successful development of mobile business intelligence. Another lesson involves problems that mobile business intelligence has risen (Gannon, 2006). Companies operating in the industry cannot ignore interests of customers and the average users, who become subjects to mobile business intelligence. Companies operating in the industry should conduct their activities and provide their services in the plausible way to meet ethical and legal norms and avoid offending the average users or their privacy, for example.

Conclusion

Thus, the emergence of mobile business intelligence was quite challenging but still quite successful process. In spite of early difficulties, now mobile business intelligence has become one of the mainstream directions in the development of business intelligence industry. Such progress became possible due to profound technological changes as well as changes in the customer behavior and lifestyle of people, who use mobile devices on the regular basis now.

 

References:

Andrew, S. (2003). Computer Networks. (4th Ed), Prentice Hall.

Bloch, M., Peigneur, Y. and Segev, A. (2000). “Leveraging Electronic Commerce for Competitive Advantage: a Business Value Framework.” The Ninth International Conference on EDI-IOS, Bled, Slovenia.

Gannon, J. (2006). Stealing Secrets, Telling Lies: How Spies and Codebreakers Helped Shape the Twentieth Century, Washington, D.C., Brassey’s.

Lucas, H. and Baroudi, J. (2002). “The role of Information Technology in Organization Design.” Journal of Management Information Systems, 10(4), 45-52.

Peters, T. J. (2012). In search of excellence: Lessons from America’s best-run companies. New York: Harper & Row.

Viardot, E. (2011). Successful Marketing Strategy for High-Tech Firms. New York: New Publishers.

Volti, R. (2005).  Society and Technological Change. New York: Random House.

Wilkins, A. L. (2008). Developing Corporate Character: How to successfully change an organization without destroying it. San Francisco: Jossey-Bass.

The terms offer and acceptance. (2016, May 17). Retrieved from

[Accessed: March 28, 2024]

"The terms offer and acceptance." freeessays.club, 17 May 2016.

[Accessed: March 28, 2024]

freeessays.club (2016) The terms offer and acceptance [Online].
Available at:

[Accessed: March 28, 2024]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: March 28, 2024]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: March 28, 2024]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: March 28, 2024]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: March 28, 2024]
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