The Forces that Affect Strategic Planning In Business Essay

There are many significant forces that effect strategic management, and globalization is one of the powerful. Global changes that affect business are the price of imports, exchange rates, increase in oil and gas prices, and recession. It is considered that exchange rates have significant effects on business, because it plays an important role for firms that export goods and import different materials. Constantly developing technology is one of the essential factors in today’s business. It is right to invest in technology, as it gives opportunities to gain competitive advantages.  It is very important for firms to take into consideration the rise in data breaching and various cyber-crime elements. For business, it is a key to success to invest in technological systems, as it means improved speed, the ease of sharing and storing information and a decrease in human error through automation add up to a reduction in costs and an increase in income. In other words, technology allows businesses to automate certain functions that historically have required the need to hire an employee. Businesses should take into account the factor concerning population demographics, too. The population changes, so the demand for products and services changes, as well.

As for the soft drink industry, it is agreed that it has difficulties that threaten its growth and success, as more and more American people worry about their health and try to choose healthy food for their families. It is a right decision for Pepsi to release a new line of soda with natural flavors and cane sugar. As Americans increasingly grab nature’s drink, businesses should pay more attention to bottled water. Diet soda volumes fall sharply, bottled water make gains (Estrel, 2015). As people are more worried about sugar content and obesity, soft drink industry has proposed significant changes to nutrition labels. Carbonated beverages were in precipitous decline. One of the effective ways for businesses is to pass a soda tax. Soft drink industry must learn to move away from the core products providing fresher and healthier options. If trends in soft drinks continue the way they are going, that is something Pepsi will have to fight with, as well.

 

References

Estrel, M. (2015, March 26). Soft Drinks Hit 10th Year of Decline. The Wall   Street Journal. Retrieved from  http://www.wsj.com/articles/pepsi-cola-replaces-diet-coke-as-no-2-soda-1427388559

The terms offer and acceptance. (2016, May 17). Retrieved from

[Accessed: November 26, 2021]

"The terms offer and acceptance." freeessays.club, 17 May 2016.

[Accessed: November 26, 2021]

freeessays.club (2016) The terms offer and acceptance [Online].
Available at:

[Accessed: November 26, 2021]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: November 26, 2021]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: November 26, 2021]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: November 26, 2021]

"The terms offer and acceptance." freeessays.club, 17 May 2016

[Accessed: November 26, 2021]
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